What Are Instagram Story Highlights?
Story Highlights are collections of your Instagram Stories that stay permanently on your profile. They're one of the most powerful tools for making a great first impression.
How to Create a Highlight
- Open your Instagram profile
- Tap the "+" circle labeled "New" below your bio
- Select stories from your archive
- Choose a cover image and name
- Tap "Add" to create the highlight
Best Highlight Categories
- About Me: Introduction, personal story, values
- Services/Products: What you offer, pricing, process
- Testimonials: Client reviews, before/after results
- FAQ: Common questions answered visually
- Behind the Scenes: Day-in-the-life content
- Tips & Tutorials: Educational content snippets
Designing Highlight Covers
Consistent highlight covers make your profile look polished. Use Canva or Unfold to create matching covers with your brand colors. Keep icons simple and text minimal.
Organizing Highlights Strategically
Place your most important highlights first. New visitors see about 4-5 highlight circles without scrolling. Put "About," "Services," and "Reviews" at the front. Use clear, short names (max 10 characters).
