Highlights Are Prime Real Estate
Highlights sit below your bio and above your grid. Treat them like a website navigation menu.
The 5 Essential Highlights
About: Who you are and your story. Most-clicked highlight for most accounts.
Start Here: Best content for new followers.
Products/Services: What you offer with testimonials and pricing.
Results: Client transformations and social proof.
FAQ: Answer common questions to reduce repetitive DMs.
Highlight Cover Design
Use consistent cover icons matching your brand colors. Canva has free templates. Keep them simple.
Updating Highlights
Review monthly. Remove outdated content, add new stories, reorder by current priority.
