Your Bio Link Is Your Digital Host Stand

When someone discovers your restaurant on Instagram, the bio link is their next step. Make it effortless to reserve, order, view the menu, or find your location.

Best Tools for Restaurants

1. Linktree — Most Versatile

Link to menu, reservations (OpenTable/Resy), delivery (DoorDash/Uber Eats), and location. Pro adds analytics.

2. Later (Linkin.bio) — Best for Visual Menus

Turns food photos into clickable links. Each Instagram post links to the relevant menu item.

3. Beacons — Best All-in-One

Embed menu directly, add reservation widget, include Google Maps. Free tier works for most restaurants.

Must-Have Links

  1. Menu (PDF or online menu page)
  2. Reservations (OpenTable, Resy, or direct)
  3. Online ordering (delivery and pickup links)
  4. Hours + Location (Google Maps)
  5. Catering / Events (if applicable)
  6. Reviews (Yelp, Google reviews)

Tips for Restaurant Bio Pages

  • Use food photography as link thumbnails
  • Update for seasonal menus and specials
  • Add a "Daily Special" link updated weekly
  • Include dietary info: "Vegan options" "GF menu"