Instagram Search Has Changed
Instagram uses your name field and bio text to surface profiles in search. Strategic keywords increase discoverability.
Where Keywords Matter Most
- Name field (30 chars): Highest search weight
- Bio text (150 chars): Secondary weight
- Username: Some weight, prioritize branding
Keyword Strategy by Niche
- Photographers: "portrait photographer NYC" in name
- Fitness: "personal trainer" in name, "HIIT | nutrition" in bio
- Food: "vegan recipes" in name, "meal prep" in bio
- Business: "marketing consultant" in name, "SEO | growth" in bio
Natural Integration
Don't keyword-stuff. Use: "Portrait Photographer | Telling stories through light." Keywords should read naturally.
Keywords to Avoid
"Influencer" or "content creator" are saturated. Be specific: "sustainable fashion blogger" beats "fashion influencer."
