What Are Instagram Highlights?
Highlights are curated collections of Stories that live permanently on your profile, appearing as circles below your bio. They're one of the first things visitors see — making them prime real estate for showcasing your best content.
How to Create a Highlight
- Post a Story (or use one from your archive)
- Tap "Highlight" at the bottom right of the Story
- Choose an existing Highlight or create a new one
- Name it and select a cover image
You can also create Highlights directly from your profile: tap the "+" circle next to your existing Highlights.
Strategic Highlight Categories
Think of Highlights as your profile's navigation menu. Common effective categories:
- About: Who you are, your story, your team
- Services/Products: What you offer with pricing
- Reviews: Client testimonials and social proof
- FAQ: Answer common questions
- Behind the Scenes: Show your process
- Tutorials: How-to content and tips
Cover Design Tips
Create cohesive covers using a consistent color palette and icon style. Use Canva or similar tools to design 1080×1920 covers. Keep text minimal — icons or single words work best. Match your brand colors for a professional look.
Highlight Naming Best Practices
Keep names under 12 characters so they don't get truncated. Use clear, descriptive names (not cute or cryptic). Emojis as the first character can add visual interest. Examples: "📸 Portfolio", "💬 Reviews", "🎓 Tips".
Maintenance Tips
Review your Highlights monthly. Remove outdated content (expired offers, old events). Keep the most relevant 5–7 Highlights visible — too many creates decision fatigue for visitors.
