Story Highlights: Your Bio s Best Friend
Story Highlights sit right below your bio and above your feed. They are the first content visitors see after reading your bio. Well-organized highlights can increase profile engagement by up to 50%.
Essential Highlights for Every Profile
- About Me: Introduce yourself, your story, your mission
- Reviews/Testimonials: Social proof from clients or followers
- FAQ: Answer common questions to save DM time
- Behind the Scenes: Show your process or daily life
- Products/Services: Showcase what you offer with direct links
Cover Design Tips
Consistent highlight covers make your profile look professional. Use Canva or similar tools to create covers that match your brand colors. Keep icons simple and recognizable. Avoid text on covers — it is too small to read on mobile.
Naming Strategy
Highlight names are limited to about 10 characters visible. Use short, clear names:
- Reviews instead of Customer Testimonials
- BTS instead of Behind the Scenes
- FAQ instead of Frequently Asked Questions
- Shop instead of Our Products and Services
Content Rotation
Update highlights monthly. Remove outdated content and add fresh stories. Pin your best-performing story to the top of each highlight. Instagram allows up to 100 stories per highlight — use this space wisely.
