Two Giants, Different Approaches

Linktree and Stan Store dominate link-in-bio, but serve different needs. Linktree is a link aggregator; Stan Store is a commerce platform.

Linktree Overview

  • Best for: Creators needing a simple link hub
  • Free tier: Unlimited links, basic analytics
  • Pro ($5/mo): Custom themes, priority support
  • Business ($9/mo): Advanced analytics, team features

Stan Store Overview

  • Best for: Creators selling digital products & courses
  • Pricing: $29/mo (Creator), $99/mo (Pro)
  • Key features: Built-in checkout, course hosting, email capture
  • Transaction fees: 0% on Pro, 5% on Creator

Head-to-Head

  • Link management: Linktree wins
  • Selling products: Stan Store wins
  • Customization: Stan Store wins
  • Price: Linktree wins (free tier)

Our Verdict

Choose Linktree for sharing links to external content. Choose Stan Store for selling digital products directly. Many creators use both.