Overview
Stan Store and Linktree are two of the most popular link-in-bio platforms, but they serve different purposes. Stan Store focuses on selling digital products, while Linktree is a versatile link hub.
Features Comparison
Stan Store
- Built-in digital product sales
- Course hosting and membership areas
- Booking and scheduling
- Email capture and automation
- 1-click checkout
Linktree
- Unlimited links on all plans
- Analytics and click tracking
- Custom themes and branding
- Link scheduling
- Integrations with 50+ platforms
Pricing in 2026
Stan Store: Starts at $29/month for the Creator plan. Pro plan at $99/month adds advanced features.
Linktree: Free tier available. Pro starts at $9/month. Premium at $24/month.
Who Should Use Stan Store
If you sell digital products (courses, ebooks, templates) directly from your bio, Stan Store eliminates the need for separate tools. It is an all-in-one storefront.
Who Should Use Linktree
If you primarily want to direct traffic to multiple destinations (blog, YouTube, shop, social profiles) without selling directly, Linktree is simpler and cheaper.
Verdict
Stan Store wins for creators who monetize through digital products. Linktree wins for general-purpose link management. Many creators actually use both — Linktree for their main bio and Stan Store for specific product launches.
