The Link-in-Bio Battle: Stan Store vs Linktree
Both Stan Store and Linktree dominate the link-in-bio space, but they serve different needs. Here's a detailed comparison to help you choose the right tool for your content creation business in 2026.
Quick Comparison
| Feature | Stan Store | Linktree |
|---|---|---|
| Best for | Selling digital products | Simple link sharing |
| Free plan | No | Yes (limited) |
| Paid plans | $29/mo | $5-$24/mo |
| Built-in store | Yes | Via integrations |
| Email collection | Yes (built-in) | Via integrations |
| Analytics | Advanced | Basic (free) / Advanced (paid) |
| Custom domain | Yes | Pro plan only |
Stan Store: Best for Creators Who Sell
Stan Store is designed for creators who want to sell digital products, courses, and bookings directly from their link-in-bio page. Key features include:
- Built-in checkout for digital downloads
- Email funnel builder
- Course hosting
- 1:1 booking calendar
- Affiliate program management
Linktree: Best for Simple Link Sharing
Linktree is the original link-in-bio tool and excels at simplicity. Best features:
- Free plan available with basic features
- Easy drag-and-drop link management
- Integrations with 50+ platforms
- Social icons and custom branding
- SEO-friendly pages
Which Should You Choose?
Choose Stan Store if: You sell digital products, courses, or services and want an all-in-one platform.
Choose Linktree if: You just need a simple page with links to your social profiles and content.
Alternatives to Consider
- Beacons: Free with built-in store, great for beginners
- Bio.fm: AI-powered link page builder
- Carrd: Ultra-simple one-page websites
