Why Tracking Matters

Without tracking, you're flying blind. Analytics reveal which links perform, when your audience is active, and whether optimization efforts pay off.

Built-in Analytics

  • Linktree: Views, clicks, CTR, top links
  • Beacons: Demographics, device type, geography
  • Bento: Click heatmaps, referrers, trends

Google Analytics Integration

Add GA to unlock user behavior flow, audience demographics, traffic sources, and conversion tracking.

UTM Parameters

Add UTM parameters to URLs: yoursite.com/?utm_source=instagram&utm_medium=bio&utm_campaign=summer2026

Key Metrics

CTR

Clicks/views. Healthy range: 10-30%. Below 10% needs improvement.

Top-Performing Links

Move high performers up. Remove underperformers.

Optimizing with Data

Review weekly. Test link titles, reorder links, update bio text. Small changes compound into significant traffic gains.